Social Media Manager
We are looking for a creative and strategically minded individual who has experience working with consumer brands leveraging social networking tools and managing online communities. The candidate must have demonstrated deep social media expertise and experience growing and nurturing online communities. In addition the candidate must be able to develop end-to-end social marketing strategies leveraging different social platforms, devising ways to build consumer groundswell/participation, and new innovations in social marketing and advertising.
The ideal candidate must have a deep understanding of building digital media campaigns in social platforms and must be experienced in leveraging Facebook, Twitter, YouTube, blogs, and other technologies as part of a digital marketing mix. The candidate must also be able to develop plans that demonstrate how owned, paid, and earned media fit together as part of the overall marketing strategy.
Responsibilities
- Create and execute a comprehensive amplified word of mouth marketing strategy
- Develop and manage social media campaign strategies in partnership with the marketing team
- Engage in social channels and partner with the social media channels manager to increase advocacy and loyalty in our products
- Become an active community advocate for our products in social media channels, engaging in dialogue, and answering questions where appropriate
- Develop a comprehensive knowledge of trends and emerging technologies in the social media space
- Experiment with and recommend alternative ways to leverage social media to the advantage of our customers, programs and values
- Partner with the PR teams to drive event activation, sustain campaign word of mouth and recruit advocates
Requirements
- Bachelors Degree required
- 3-5 years experience in social media, digital marketing, community management, or PR
- 1-2 years budget management excellence
- Advanced knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, Flickr etc.) and how they can be deployed in different scenarios
- Excellent verbal and written communication skills
Ideal Personal Attributes
- The desire and ability to learn on the fly and do what needs to be done
- Team player with collaborative operating style
- An innovative mind always willing and able to contribute creative solutions to problems as they arise
- Passion for online technology and the startup environment
- High intellectual curiosity, drive, determination, self-confidence and persuasion skills
Email us at jobs@collectivesoft.com with your resume and enter "Social Media Manager position" in the subject line.
